Application of Agritourism in Macedonia: Regional Potentials, Economic Indicators and Opportunities for Sustainable Development
DOI:
https://doi.org/10.65921/qsedrb76Keywords:
agritourism, rural development, regional analysis, sustainabilityAbstract
This paper analyzes the possibilities for the development and application of Agrotourism in Macedonia through a detailed evaluation of natural resources, agricultural structure, regional potentials, and economic indicators. The research employs a combined methodological approach: descriptive analysis, comparative regional analysis, assessment of Agrotourism capacities, SWOT-analysis and recommendations for sustainable development. Agrotourism represents an integrated form of rural development based on agricultural resources, local traditions, and experiential tourism. Macedonia, with its diverse climate, rich agricultural regions and cultural heritage, possesses significant prerequisites for developing Agrotourism offerings. The aim of the paper is to identify the potentials of Agrotourism through regional analysis, to determine the critical factors for development, and propose recommendations for long-term sustainability.
The results indicate that the Pelagonia, Vardar, Southeastern, and Southwestern regions have the greatest opportunities for Agrotourism development, yet face infrastructural and institutional limitations, while the Northeastern and Eastern regions require structural and infrastructural improvements. The paper provides practical guidelines for the development of standards, integration of agricultural products into tourism offer and the establishment of synergy with eco, gastronomic, and cultural tourism. The conclusion suggests that Agrotourism can become a significant economic pillar if systematic planning, regional branding, and investment in rural development are implemented.
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